When everyone was looking for ways to smuggle popcorn into theatres to see the Odyssey, Jimmy The Greek created the Trojan Pita Collection—a limited series of sneakily designed food wrappers so theatregoers could eat like a Greek for the Greekest film of the year. 

Taking inspiration from modern day items, we created unsuspecting objects to sneak in their entire range of pitas, including the JTG Clutch Purse, the 'Jimmy Chew' Glasses Case, and the 'Jimbrella' Umbrella Cover. 

 Influencers were deployed during the Odyssey's premiere to drive traffic to Jimmy The Greek so fans could grab a pita and eat an epic meal where no Greek food has gone before.