Alex Bird

A Better Book of Mom Jokes

Mom jokes have been around for far too long. So for Mother's Day, to show how Maple leaf is always an ally to parents, we wrote A Better Book of Mom Jokes, turning the classic one-liners from mean, to meaningful. We launched a week ahead of Mother's Day, with a social video featuring real kids reading lines from the book to celebrate moms everywhere.

MLF-Mothers-Day 16x9 Final.mp4