Root Brewery
A&W
For years, A&W has positioned themselves around using better ingredients. And while millennials look for transparency and better quality products, A&W ditched high-fructose corn syrup and reinvented their signature root beer using real cane sugar and all-natural flavours.
To get the word out, we created something no millennial can turn down: a craft brewery, but for root beer.
Celebrity chefs were invited, along with brewmasters and foodies to try to recreate the iconic taste using the same simple ingredients, showing people exactly what goes into our Root Beer and proving that we put quality first.
RESULTS:
In the two days our Root Brewery was open, over 2000 mugs of root beer were served. This led into a national promotion, where net sales went up 17%, and guest counts increased 43%.
Writer: Alex Bird
Art Director: Vic Bath
Creative Director: Bob Simpson