Thanks for checking out my portfolio. Cool fact, my work has been recognized by Communication Arts, Applied Arts, Marketing Awards, AToMiC Awards, CMA, the CASSIES, the Lotus Awards, the National Advertising Awards, Young Lions, Carte Blanche, and has gained global attention by news networks including CBS, NBC, ABC, the Globe & Mail, Fast Company, The Huffington Post, Creativity Online, Adweek, Men's Health, Mashable, Gizmodo, CNET, PSFK, the Telegraph, The Metro, BuzzFeed and others.
I’ve worked across Canada, starting my career at TAXI Vancouver in 2010 where I built integrated campaigns for TELUS, the Vancouver Aquarium and BC Lotteries. In February 2014, I decided to move back to Toronto, joining Capital C to help turn around their creative department. Moving to a small, unknown agency was a risk, but I saw it as an opportunity to turn heads and be part of a transition where I could make my mark. There I evolved my creative skill set, making ideas conceptually strong and strategically bulletproof.
In July 2014, Capital C had merged with kbs+. But with similar agency goals, my focus was still to have a key role in any creative department. During the transition, we launched an online video for BISSELL that achieved global attention.
Having spent the past four years at Grey and Rethink Vancouver, picking up awards on Molson, A&W and Canadian Men's Health, I’ve refocused my efforts in Toronto to be closer to family.
Sid Lee Toronto
August 2018 – present
Molson/Coors, PC Financial
November 2015 – April 2018
Molson/Coors, A&W, Science World, Mr. Lube, Shaw, Vancouver Canucks, Canadian Men's Health, Coast Capital Savings
November 2014 – October 2015
Shreddies, OK Tire, Beaty Biodiversity Museum, BC Ferries, Westminster Savings
February 2014 – November 2014
BISSELL, TEDx, Dove, Frito-Lay, The Keg, Foster's, Peller Estates
July 2010 – February 2014
TELUS, Vancouver Aquarium, Hughes Car Wash, BCLC, CKNW, First West Credit Union
York University: Bachelor of Fine Arts with Honours – Music/Jazz Piano ▪︎ 2007
Seneca@York: Creative Advertising ▪︎ 2009