Cheese Grater

GOLDFISH

This was the first thing I ever entered in advertising, for the 2011 National Advertising Awards. We took a product truth straight from the packaging and demonstrated the benefit of getting real cheese instead of highly processed alternatives. It came in second, losing to a pull-tab that turned a kid’s frown into a smile. I'd still rather have this in my portfolio.

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Writer: Alex Bird
Art Director: George Lin