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Easy Tips

Canadian Men's Health

Canadian men are a proud, noble bunch. They can’t be bothered with tasks that are too simple. They need a challenge. So Canadian Men’s Health Foundation aimed to make those tips a little tougher, with too-easy health tips for dudes.  


Our campaign featured simple tasks like walking, stopping to breathe, and getting more sleep — with just a touch of testosterone. Turns out, the key to living well might be living a little dangerously. 

Writer: Alex Bird
Creative Director: Rob Tarry

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