Canadian Men's Health
Canadian men are a proud, noble bunch. They can’t be bothered with tasks that are too simple. They need a challenge. So Canadian Men’s Health Foundation aimed to make those tips a little tougher, with too-easy health tips for dudes.
Our campaign featured simple tasks like walking, stopping to breathe, and getting more sleep — with just a touch of testosterone. Turns out, the key to living well might be living a little dangerously.
Writer: Alex Bird
Creative Director: Rob Tarry