Canadian men are a proud, noble bunch. They can’t be bothered with tasks that are too easy. They need a challenge. That’s why Canadian Men’s Health Foundation, armed with easy health tips for every guy, aimed to make those tips a little tougher.
Our campaign featured simple tasks like walking, stopping to breathe, and getting more sleep. Then took them up an extreme, guy-approved notch. Turns out, the key to living well might be living a little dangerously.
For the launch of the new BISSELL Symphony, the first All-In-One Vacuum and Steam Mop, we set out to create the ultimate product demonstration video. We had a very brave client stand behind their claim to kill 99.9% of germs and bacteria.
We hit the 500,000 view mark in 9 days, and have been talked about on CBS, NBC, ABC, the Globe & Mail, Fast Company, the Huffington Post, Creativity Online, CNET, PSFK, Mashable, Gizmodo, and Adweek, to name a few.
Bissell Symphony - Subway
These short films debuted during the 2014 TEDx Columbia SIPA conference in New York.
Filmed in a documentary style set in the future, The Vine Effect takes a closer look at what could possibly cause the downfall of society.
The Glass Era takes a look at how the world as we know it could be destroyed if technology makes seeking out information obsolete.
The Vine Effect
The Glass Era
Hughes Car Wash
Hughes is Edmonton's leading brand of gas stations and car washes. For these spots, they asked us to break away from typical car wash clichés and focus more on bringing the audience in through unexpected humour.
This was an experiential piece we created for The Vancouver Aquarium to promote their Luminescence exhibit.
Here we turned everyday streetlamps into anglerfish, giving passersby an unexpected sample of the magic and wonder they'd discover about underwater creatures that glow.
The new ELTE Market concept store offers all of their high-quality furniture available to be taken home immediately from the floor, rather than order and wait 12 weeks. The immediate gratification of taking home the furniture you pay for is demonstrated by having each item affected by speed as if it were whisked away to the buyer's home.
For Out of Home, immersive posters interact with their surroundings to demonstrate how quickly consumers can take their furniture home.
This was one of two entries for the 2011 National Advertising Awards that both managed to place. Here, we took a product truth straight from the packaging and kept the idea simple, focusing on the benefit of getting real cheese instead of highly processed alternatives used widely by its competition.